While most companies will go out to tender, Priority through the existing relationship will have a better chance of those sales. The US customer base will not only be a source of revenue in the future but can also be offered an upgrade to Priority ERP. It can offer them a brighter future in the enlarged organisation. It has acquired a team of more than 40 staff experienced in the industry. However, the European question will need answering. There are still regions that purchase on-premises solutions. The product is international and could be used elsewhere in the world to expand the Priority user base. In terms of its international expansion the acquisition of a product company gives it several advantages. While Visma currently sell the product, the upgrade path is to their own software Visma Business rather than Priority ERP. That may be the case in the short term but Priority are likely to take control of that distribution in time. He commented “ Visma is our exclusive distributor for AccountEdge products/services in the UK/Ireland and they’ll continue to exclusive distributors post-transaction – no change.” ![]() We asked Scott Davisson, Acclivity Founder and joint MD of the new business unit in the US what will happen. In Europe, AccountEdge is exclusively distributed by Mamut Software Ltd, a Visma company. This is dependent on a significant focus on smoothing the migration path with some bespoke tools. Priority ERP will provide a natural upgrade path for companies looking to grow. It has a dedicated MAC software product that has historically done well. It also has a strong following in services companies, especially those with graphics designers and photographers who use Apple devices. Priority will bring a depth of experience, especially in cloud that should help them develop a cloud solution.ĪccountEdge has customers across the US and has done well in sectors such as Light Manufacturing and Wholesale Distribution. The product will continue to exist as a business unit under Priority US and the roadmap is being worked on. “Īs Davisson infers there is a future for AccountEdge which will please existing customers. “We’re listening closely to existing AccountEdge customers to better understand those use cases and we’ll continue to assess the need and interest for a full cloud version of AccountEdge over time. For example, how a user can enter a sale from a remote location/mobile device. Will it build a cloud version? Scott Davisson, Acclivity Co-Founder commented: “At this point, we’re focused on addressing specific use cases for remote access (from any browser-based device) to the accounting process. We’re excited by what’s ahead.” What is AccountEdge? Scott Davisson, Co-Founder AcclivityĪcclivity have developed some cloud-based and mobile functionality for AccountEdge but it relies on an on-premises installation to connect with. They will both stay in the larger organisation in the role of MD’s according to Davisson.Īcclivity Co-Founder TomNash commented: “ We’ve found a partner in Priority who both values our existing AccountEdge products and customers, while recognizing the opportunity for Priority’s solutions in the US, especially with the growing search for robust cloud solutions. There are around 45 staff who have joined Priority US including the founders, Scott Davisson and Tom Nash. The majority, 55%, is based in the US with 15% in Canada and 30% in Europe. ![]() The company has around 75,000 customers across several geographies and industry sectors. The software has been further developed by the team but remains an on-premise solution for SMB’s. AccountEdge was founded through a management buyout of MYOB US. With this latest acquisition Priority now has a substantial US user base, a new US head office and an expanded team. A spokesperson for Acclivity indicated that the current revenue was closer to the $7.7 million than the Owler figure. For 2012, inc.com put this at US $7.7 million but Owler estimates the current revenue as US $2.6 million. It was probably a low multiple of their current revenue. The details of the Acclivity acquisition were not disclosed. It also follows the acquisition of another on-premises ERP solution, Monitin, based in Israel. In August 2016 Priority acquired Performa Apps, appointing its CEO Dan Aldridge, MD of the newly formed Priority US. This appears to be the second stage of the Priority plan to conquer the US. Priority Software has acquired Acclivity LLC, developers of AccountEdge accounting software.
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